Gfinity expands strategic partnership with Venatus

Gfinity, a world-leading esports solutions provider, today announces the extension of its partnership with global advertising technology platform, Venatus. Under the new agreement Venatus will continue to monetise Gfinity’s web platforms, extending its remit to include most of the group’s fast growing websites. The agreement is the latest in a series of strategic partnerships under Gfinity’s publishing platform, Gfinity Digital Media (GDM), which is on track to deliver revenues of £2 million in FY21.

The renewal of the successful partnership with Venatus will extend to all of GDM’s websites, excluding EpicStream. This includes RacingGames.gg which has grown from 1,000 to 120,000 monthly users since November 2020 and MTGRocks.com which has attracted over 200,000 monthly fans since its launch in February 2021. Venatus will continue to support the monetisation of new websites in the GDM network through advertising space and connecting publishers and brands with gamers and esports enthusiasts. The partnership will also see further collaboration on sales, bespoke content and a number of innovative new products.

Formed in May 2020, GDM delivered £1 million of revenue in the first half of the financial year 2021. Today’s announcement builds on Gfinity’s wider strategy to accelerate growth across the GDM group by collaborating with valuable partners across the gaming ecosystem.

John Clarke, Gfinity CEO said: “We are delighted to announce the expansion of our relationship with Venatus to drive engagement across some of our fast-growing websites. GDM continues to deliver against our key strategic pillar of “what we own”, collaborating with some of the most innovative names in the digital gaming space, sharing expertise and technology to cross-sell to an ever-growing community of gamers.”

Rob Gay, CEO of Venatus said: “We’re excited to expand our global relationship with Gfinity as the sole monetization partner across their growing portfolio of gaming sites. Since launching our partnership in March 2020, Venatus has delivered direct and programmatic campaigns for some of the world’s biggest brands. The Gfinity brand is a huge asset to Venatus as a trusted brand within the esports space, offering high performance across various creative formats. We look forward to continuing our partnership, bringing new clients to these gaming and esports channels.”