Brand Lift Study (BLS) Privacy Policy

This Brand Lift Study is a product of Venatus Media, which is headquartered at the 1st Floor, 31-35 St John's Lane, EC1M 4BJ, London, United Kingdom. Venatus Media acts as the data processor when you participate in this short survey. This Privacy Policy explains how we handle your data on behalf of our clients in relation to your participation.

Data Collection

When you take part in this survey, we collect a limited amount of data. A JavaScript code records your survey responses, the country where the survey was taken, and the campaign ID. Additionally, we gather data that connects survey responses to related advertising campaigns, allowing us to analyse survey engagement and completion rates. This data does not enable us to identify you, nor is it our intention to do so.

How We Use Your Data

We process your data based on your consent and strictly for the purpose of delivering insights to our clients. Specifically, we provide clients with data that allows them to understand consumer perception of their brand by comparing two groups: users who have seen their advertising campaign and those who have not. This analysis assists them in evaluating the impact of their advertisement.

Your Rights and Choices

Since we do not collect personal data in this survey, we are unable to identify you. As a result, we cannot fulfil any of the data subject actions under the Articles 15-20 of the UK GDPR. If you have any questions or concerns regarding this Privacy Policy or our data practices, you can reach us at privacy@venatus.com.