direct sales for publishers

Higher RPMs,
Premium Advertisers

Our global Direct Sales teams have relationships with the world’s leading brands and agencies, running high-quality campaigns and boosting publisher revenue.

The tech to offer high-impact ads

We offer publishers the tech & tools to optimize their platforms for high-impact ad formats. Premium skins & Takeovers, lead to higher performing campaigns for advertisers and greater RPMs for publishers.

A global team, selling your inventory

Monetize your global audiences with our world-class sales teams in London, New York, Los Angeles, Seoul and Sydney. So no matter where your audience is, the Venatus Direct Sales teams will book campaigns to monetize your audience effectively.

monetization audit for publishers

Unlock your Ad Effectiveness score

Our ad optimization experts evaluate four key elements that shape your ad performance and blend them into one clear score. The higher the percentage, the more finely tuned your ad setup is.
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Benefits of Direct Sales

Impactful ad formats

10x RPM compared to RTB

Venatus publishers regularly see much higher RPMs from Direct Sales campaigns. These campaigns allow more control over price of premium inventory, earning incremental revenue on-top of programmatic demand.

Global advertiser brands

Your users deserve to see campaigns from the best brands in the world. Venatus repeatedly works with the biggest names in the world such as LEGO, PlayStation, McDonald’s and more.

Creative designed for impact

Our in-house creative teams work to ensure rich-media placements are designed to suit your specific platform. Great creative is key to high-performing campaigns and maximum revenue yields for publishers.

Knowledge of the game

Over a decade of helping publishers monetize with direct sales, means our team has incredible relationships within the industry. We understand gaming audiences better than anyone, booking over 900 direct campaigns a year.

venatus reviews

Here’s what our partners think of our monetization platform

We focus on sustainable advertising practices to ensure you see results now and in the future.

"I really liked their recommendations on ad layout and their respect for the user experience on my site - I'm now sure that Venatus is the best monetisation partner in the gaming niche!”

In my first month with Venatus, I saw a 5000% revenue increase! I had previously only worked with Google AdSense, and a small try at another ad partner that wasn't conclusive at all.

Working with Venatus is a thrill! They check in to see if everything is fine on my side, providing good advice to make my business work.

I was running Google AdSense, but switched to Venatus because my website has a gaming audience.

Thanks to Venatus' wide variety of available ad formats, I've expanded my inventory and I'm now earning 4x more than before.

Venatus is one of the few gems out there for publishers who want a real bump to their earnings. My revenue has grown 4x compared to my previous ad partner.

Venatus maximizes revenue generation across Waffle while being flexible in ad format strategies and solutions. This is just the start of a very successful partnership!

We used to work with two other ad partners. We decided to switch due to very poor communication and overall revenue. Venatus is truly a great team. Very responsive, understanding, and always available to help.

Through monetization of two of our leading web properties, Futbin and HLTV, Venatus has proven to be a key commercial partner year over year. Venatus has delivered highly effective advertising revenue streams while balancing the needs of our users.

The Venatus team were incredible to work with from start to post campaign. They had ensured that the brief was met and helped set up the campaign with ease. Overall, our results exceeded planned KPIs and we are looking forward to continuing to work with Venatus for future campaigns.

The guys at Venatus helped us with a fantastic campaign promoting our Pokémon DLC across key gaming environments for our ever-important younger audience. Great to see such strong engagement.

Venatus were a great partner to work with. They brought specialists along to our client meetings from the outset which allowed us to refine the concept of the game quickly and then work through the technical build in good time ahead of release.

Venatus was a great alignment with our film DC League Of Super-Pets, allowing us to find a hard to reach younger audience in an engaging way.  The bespoke creative build over-delivered in all metrics, and we’re very impressed with the results which helped contribute towards delivering a strong box-office result in our market.

Venatus is one of the few gems out there for publishers who want a real bump to their earnings. Venatus helped me make as much from my website traffic, which has seen my revenue grow 4x compared to revenue with my previous ad platform.

It was a seamless experience working with Venatus from start to finish. From creative to ad-ops, they helped us deliver a brilliant rich media display campaign that performed well over the industries benchmark.

Venatus has completely changed my life, allowing me to make my passion my main job. I've been working with Venatus for a while now, the results are really good and the team is always available for any question/help.

I've no choice than recommending to join them.

Venatus was a perfect alignment for the Venom: Let there be Carnage Home Entertainment release. Their bespoke creative turned our media into a battlefield encouraging users to take part in a comic combat and decide on their favourite anti-hero Venom vs Carnage!

We are delighted to announce the expansion of our relationship with Venatus to drive engagement across some of our fast-growing websites.

I’m happy to extend our partnership with Venatus as we have developed a great relationship over the years. Both of us are on a growth journey and we work hard together to deliver a great advertising experience for the many brands that are looking to reach the growing gaming communities across the world.

This Venatus sponsorship has allowed Coco Pops to engage with kids of today in the digital space, a first for this brand that traditionally only advertised through kids TV.

We really enjoyed working with Venatus throughout this great campaign. We were able to connect to the target audience at scale through Venatus's diverse mobile gaming portfolio and deliver a video campaign that far exceeded the benchmarks and expectations set out. We would love to work with them again.