The IAB Gaming Measurement Framework gives advertisers what they've been asking for, consistent, reliable ways to track campaign success across gaming environments.
Our highlights from a jam-packed week 🎮
Why settle for sluggish?
Much like Tony Hawk, Google have done a huge 180. 🛹 We couldn't believe it either.
Is GDC the new E3? 🤔🎮
Offering advertisers a way to engage meaningfully with the publisher’s audience results in a profitable experience for both sides of the ad exchange.
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