Venatus Wrapped 2024
As we turn our thoughts to setting goals for the year ahead, we wanted to take this chance to reflect on a jam-packed 2024 for the Venatus team and our clients.
Happy New Year!
We look forward to celebrating more successes with our partners in the coming year, but for now, let's take a look at a round-up of our most memorable moments and biggest achievements of 2024:
Introducing Prosper
2024 saw the unveiling of Prosper, Venatus’ brand new monetization platform. Prosper utilizes best-in-class adtech capabilities to ensure optimal, site-wide performance of all Venatus campaigns, prioritizing brand safety, transparent data, and multi-layer monitoring. We are excited to see Prosper drive even better results for Venatus advertisers and publishers in 2025 - watch this space!
Our growing publisher portfolio
At Venatus, we are proud to partner with the biggest and best publishers in gaming and entertainment. 2024 saw our publisher network expand further, with over 100 exciting new partnerships formed with the likes of Stumble Guys, Pokémon Showdown and Armor Games, to name a few.
Record-breaking results
With more than 2,100 campaigns activated and 465 millions gamers reached globally, 2024 definitely set a new bar for campaign performance at Venatus!
Industry Awards
We were thrilled to be nominated for 13 industry awards last year - winning ‘Best Use of Emerging Technology’ alongside Mattel for groundbreaking inclusion of Barbie as a 3D interactive character; and taking home bronze at the Campaign Media Week Awards for our partnership with the Rail Delivery Group (RDG) on an in-game brand activation.
A year in events
In the summer, we hosted a fresh juice pop-up event at Havas' offices, where we had a brilliant time spreading the word about the huge potential of advertising within the gaming industry (the creative juices were flowing, you could say…). In October, we had the pleasure of joining 300+ agency and ad professionals at IAB’s annual Gaming Upfronts, alongside the likes of Amazon, Activision Blizzard and Global. We also took to the stage to share behind-the-scenes details of our award winning campaign with RDG - be sure to check out the session here!
International reach
Our team in Korea had a blast at G-Star 2024, Korea’s largest gaming convention attracting around 200,000 attendees each year. Venatus hosted a booth at the event, and the team enjoyed the opportunity to network with hundreds and advertisers and publishers alike.
Thank you to all our partners for a great year
Venatus has continued expanding across all 6 geos in 2024, with 27 new starters joining our awesome talent base! Despite rapid growth, we were thrilled to make Newsweek's UK 100 Most Loved Workplaces 2024 for the third year running.
The growth does not seem to be slowing down and we’re confident that our tech, tools and teams will continue to drive success for all Venatus brands and advertisers throughout 2025.