Campaign of the Month: SpongeBob: The Cosmic Shake

To raise awareness of their latest kids release, game developer THQ Nordic partnered with Venatus through media agency Havas Entertainment, to promote ‘SpongeBob: The Cosmic Shake’ towards young gamers. The goal of this campaign was to showcase the key features of the game, encouraging gamers to learn more about the title and persuade them to purchase a copy. This bright and interactive ad-placement made great use of our Microstitial Takeover format, featuring the game’s eye-catching trailer and beloved characters, which is why we’re featuring it as our campaign of the month!

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Target Audience

Based around the hit kids TV show, SpongeBob SquarePants, the following target audiences were prioritised to best appeal to those who would want to play the game:

• 12-25 year olds
• Families with young children
• Fans of platform games
• Fans of SpongeBob

Inventory

To best reach the target audiences chosen for the campaign, a selection of Venatus’ web inventory most popular with these audiences was chosen, including rpgsite.net, futbin.com and rankedboost.com. 

Ad-Format & Creative

In order to showcase the key features of ‘SpongeBob: The Cosmic Shake’, our Microstitial Takeover was selected due to its broad customization options. The creative featured the original game trailer, embedded within a takeover featuring the game’s now infamous characters, offering a call to action linking to THQ Nordic’s landing page. By utilizing a Microstitial Takeover, users could roll over the creative to unlock a full screen view of the trailer, as well as a gallery tab with screenshots taken directly from the game and an info tab offering further information about the game and its developers.

"As the audience for this title is slightly younger, we were looking for fun and creative formats. This game is a celebration of SpongeBob, showcasing an array of iconic costumes, characters, and locations from the series. This format is great as it allowed us to demonstrate the breadth of content available through additional screenshots and videos.

We always enjoy working with Venatus – their creative team are collaborative and great at responding to feedback. The creative team come up with some great formats and this is always backed up by strong targeting."

- Hamish Dinsdale, Senior Account Executive at Havas Entertainment

If you’d like to capture the attention of gamers across the globe with eye-catching ad-placements, get in touch a the link below:

https://info.venatus.com/en/signup

Publisher FAQs!

Q: What specific audience engagement metrics were most significantly impacted by the Microstitial Takeover ad format used in the SpongeBob campaign?

A: The Microstitial Takeover ad format significantly improved metrics such as time spent on site and user interaction rates. These ads are designed to capture attention without disrupting the user experience, leading to higher engagement.

Q: How does Venatus measure the success of their ad campaigns in terms of return on investment (ROI) for game developers?

A: Venatus measures ROI through a combination of increased user engagement, higher conversion rates, and overall revenue growth resulting from our ad campaigns. We use comprehensive analytics to track these outcomes, ensuring that our partners receive tangible benefits.

Q: What customization options does Venatus offer for Microstitial Takeover ads to cater to different game themes and audiences?

A: Venatus offers extensive customization options for Microstitial Takeover ads, allowing them to be tailored to match the theme and audience of different games. This includes varying the creative content, interaction type, and timing of the ads to enhance relevance and effectiveness.

To learn more, speak to our team today, or head to our Knowledge Base and discover our library of publisher resources.