Warner Bros: DC League of Super-Pets

To promote the launch of their new movie, DC League of SuperPets, Warner Bros. Pictures enlisted Venatus through media agency Mediacom, to build an informative and engaging campaign increasing awareness of their latest feature film.

Target Audience

Inventory / Network

Aimed at entertaining young audiences, Warner Bros. looked to raise awareness amongst kids playing on their own or their parent’s mobile devices.

Kids

Boys & Girls

Strategy

Warner Bros. aimed to build familiarity with the Super-Pets, by getting young gamers to engage with the franchise in a fun and interactive way. They also wanted to promote the movie trailer within the creative, for users who were more inclined to buy a ticket to see it. With these targets in mind, our sales team agreed the best format for the campaign would be a customizable rich media minigame (MRAID).

Creative

Ad Formats

Our creative team built a bespoke ‘Spot the Difference’ minigame, with two almost identical images of the main characters and users given 30s to find 5 differences. Upon completion of the minigame, players are then shown the movie trailer and can click through to the Warner Bros. landing page.

Preview the original MRAID minigame here

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Delivery

The campaign ran from the 12th September to the 9th October and was geo-targeted to players in New Zealand. The MRAID was served across a selection of mobile games, including Angry Birds 2, Bad Piggies and Kiki & Fifi Pet Friends.

Results

Super Powered Performance

Krpyto the Dog and his formidable crew entertained kids and families across New Zealand, with 63.8% of minigames finished and a 24.1% engagement rate.

63.8%

Completion Rate

24.1%

Engagement Rate

Venatus was a great alignment with our film DC League Of Super-Pets, allowing us to find a hard to reach younger audience in an engaging way. The bespoke creative build over-delivered in all metrics, and we’re very impressed with the results which helped contribute towards delivering a strong box-office result in our market.

Cory Hooker

Media and Promotions Manager

Universal Pictures NZ

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