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Brawl Time Ninja see 109% boost to video revenue with Venatus
Brawl Time Ninja is a comprehensive statistics platform for the mobile game Brawl Stars. The SPA (Single Page Application) site saw an impressive boost to revenue from their video ads alongside optimised display from quality direct demand.
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Brawl Time Ninja see 109% boost to video revenue with Venatus
Brawl Time Ninja is a comprehensive statistics platform for the mobile game Brawl Stars. The SPA (Single Page Application) site offers players detailed insights into gameplay, including tracking trophies, calculating win rates, and analyzing playtime. By entering your player tag, you can access personalized statistics and monitor your progress over time. Working alongside gaming platform monetization experts, Venatus, Brawl Time Ninja were able to significantly increase revenue from display and video advertising on their site.
Target Audience
Inventory / Network
Prior to partnering with Venatus, Brawl Time Ninja were not seeing optimized performance from diverse demand. The site was optimized well for programmatic campaigns but was in need of an expert touch to introduce more highly viewable ad formats to drive performance further. Specifically, rich-media Takeovers and display from direct demand alongside in-stream video formats showcasing world-leading brands and advertisers.
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Strategy
Brawl Time Ninja worked with Venatus to test and optimize multiple formats across their site to reveal the best performing options as well as assessing page layouts to allow for more impactful Takeover campaigns from direct advertisers. Premium Takeover Formats command greater CPMs as they are in higher demand from advertisers due to their unquestionably high viewability potential. Throughout the optimization stage, Venatus ensured that user experience was at the forefront of the decision making process.
Creative
Ad Formats
Premium Takeovers and highly viewable display ads are hugely attractive to advertisers looking for the best campaign exposure. The internal creative teams at Venatus ensure that all campaigns fit seamlessly into each publisher's platform to ensure a high quality user experience and an optimised advertising environment.
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Delivery
Results
Partnering with Venatus has allowed Brawl Time Ninja to maximize their ad performance and revenue yields:
+109%
Video revenue increase
+30%
Display revenue increase from direct demand
+41%
Increase in avg. CPMs
“The Venatus support team is extremely responsive and communicating with them through Discord makes everything very easy. Integrating the ad code into my SPA site was simple and well tested by Venatus’ tech teams and I really liked their recommendations on ad layout and their respect for the user experience on my site - I'm now sure that Venatus is the best monetisation partner in the gaming niche!”
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